Terms of Service

1. Who we are

Absolution Labs Ltd is a company registered in England. We provide AI-powered tools and consultancy services to drinks brands in the United Kingdom. Throughout these terms, "we", "us" and "our" refer to Absolution Labs Ltd. "You" and "your" refer to the person or business using our website or services.

2. What you are agreeing to

By accessing our website or using our services, you agree to these terms. If you are acting on behalf of a business, you confirm that you have authority to bind that business to these terms. If you do not agree, please do not use our website or services.

3. Our services

We offer AI tools and consultancy designed for drinks brands. This includes visibility audits, AI-generated insights, content tools, and commercial intelligence platforms. The exact scope of work for each client is agreed separately, either through a proposal, a statement of work, or written correspondence.

We may use artificial intelligence, including third-party AI models, to deliver parts of our service. Where AI is involved in generating outputs, recommendations, or analysis, these are provided as decision-support tools and should not be treated as a substitute for professional judgement in areas such as legal compliance, financial planning, or food safety.

4. Your data and AI processing

When you engage our services, we may process business data you provide, including product information, pricing, sales figures, and marketing content. This data may be processed by AI systems to generate insights and recommendations for your business.

We treat your business data as confidential. We will not share identifiable client data with other clients or third parties. Where we use third-party AI providers, we select services that do not use client inputs for model training. For details on how we handle personal data, please see our Privacy Policy.

5. Intellectual property

All tools, platforms, frameworks, templates, models, and methodologies we build or use in delivering our services remain our intellectual property, including any tools built specifically for your engagement. You receive a licence to use these tools for the duration of your engagement, but ownership does not transfer. Work product such as reports, strategy documents, and brand-specific content created for you during an engagement belongs to you once you have paid for the relevant services.

We may derive anonymised, aggregated data from the work we do together. "Anonymised" means genuinely anonymised, not merely pseudonymised. We remove all names, brand identifiers, account details, and any combination of data points that could reasonably be used to identify you or your business, whether directly or by inference. In a specialist industry, we recognise that even unlabelled data can be identifying if it is sufficiently distinctive, and we take steps to prevent this.

We may use this anonymised data to identify industry trends, improve our services, train our own models, and develop new tools and features. Anonymised, aggregated data is retained as our proprietary information and is not subject to deletion requests, as it is no longer linked to any individual client.

6. Free audits and trials

We offer free audits and trial periods. These are provided without obligation. You are free to walk away at any point during a trial with no charges. Any work produced during a free audit or trial is yours to keep, regardless of whether you continue as a client.

7. Payment

Fees for our services are set out in the relevant proposal or statement of work. Unless otherwise agreed, invoices are due within 30 days. We reserve the right to pause services if an invoice remains unpaid for more than 14 days past its due date.

8. Limitation of liability

We work hard to deliver accurate, useful outputs, but AI-generated content can contain errors. We do not guarantee that any output, recommendation, or insight will be complete, accurate, or suitable for a particular purpose. You are responsible for reviewing and verifying any AI-generated content before acting on it.

To the maximum extent permitted by law, our total liability for any claim arising from our services is limited to the fees you have paid us in the 12 months preceding the claim. We are not liable for indirect or consequential losses, including lost revenue, lost data, or reputational harm.

Nothing in these terms excludes or limits our liability for fraud, death or personal injury caused by negligence, or any other liability that cannot be excluded by law.

9. Termination

Either party may end an engagement by giving 30 days' written notice, unless a different notice period is agreed in the relevant statement of work. On termination, we will provide you with any work completed to date.

On request, we will delete all identifiable client data within 30 days. This includes your business name, contact details, product data, sales figures, and any working documents that could identify your business. We may retain data required by law for accounting or regulatory purposes. Anonymised, aggregated data that can no longer identify your business is not client data and is retained in accordance with section 5.

10. Changes to these terms

We may update these terms from time to time. If we make material changes, we will update the effective date at the bottom of this page. Continued use of our website or services after changes are published constitutes acceptance of the updated terms.

11. Governing law

These terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

12. Contact

If you have questions about these terms, email us at rob@absolutionlabs.com.